Toy Makers are Reducing and Abandoning Their Use of Plastic

This is such good news! There have been a number of stories in the news about retailers favoring materials other than plastic, including using plant-based materials and recycled materials. The biggest plastic toy makers have recently announced trying to improve their green records.

At the same time, smaller and newer companies are avoiding bad habits altogether by producing environmentally conscious toys right out of the gate. We at Adventerra Games couldn’t be more excited about this! For the record, our games are made in Europe out of sustainable natural materials, since we believe in walking the talk about the environment.

Shore Buddies in San Diego, CA
Photo by Shore Buddies, who makes each stuffed animal from six recycled plastic bottles.

Smaller, younger companies doing admirable things in this area

  1. BiOBUDDi, which is avoiding traditional plastics right from the start. Prompted by his daughter’s concerns about the environment, Steven van Bommel set up the company to produce toys, inventing a new kind of biobased materials to avoid the damage of fossil fuel-based production methods, said Euronews Living, a news wire service.
  2. Others are tackling waste by reusing materials, like Green Toys, the largest player in the waste-to-toys industry, which uses recycled milk jugs to make toy trucks, cars, and boats. It states that its products are made from 100% recycled materials
  3. Lemonade Pursuits‘ new line of jigsaw puzzles is made from 100% sustainable materials.
  4. Le Toy Van produces heirloom-quality, sustainable rubberwood toys using materials sourced from company-owned forests in Indonesia. The company relaunched in the U.S. market last fall.
  5. Luke’s Toy Factory uses an organic wood composite (maple sawdust, walnut and coconut shells, rice hulls, flax fiber) combined with plastic to make products with 40% less plastic than the average toy.
  6. Viking Toys introduced Ecoline, a complete range of toys using plastics made of sugar cane.
The Toy Insider recognized Adventerra Games as well as other toy companies

The Toy Insider trade website shared a list of toys crafted with the planet in mind. You can read the full list here: In addition to these important moves by smaller companies, the biggest toy companies are following suit. Since they make so many more toys than the smaller companies, their changes can really make a big impact.

According to Euronews, Mattel’s Mega Blocks will now be derived from bio-based resins and a version of the traditional Fisher-Price Rock-A-Stack will be made of bio-based sugarcane plastic.

Another giant on the market, LEGO, plans to make 100% of its packaging sustainable by 2025 and currently uses plant-based plastic for certain products, notably in the LEGO Treehouse set. The plastic alternative made of sugarcane, however, is not guaranteed at this point to last for many generations of play. Five years ago, the Danish toy company invested in a new Sustainable Materials Center, which has been working on materials for packaging and producing bricks. It is helping to meet the company’s goal of making all core LEGO products from sustainable materials by 2030.

Hasbro announced just last year that it is going to phase out plastic packaging on its products by 2022. Its current sustainability goals include 25 per cent reduction in energy consumption, halving the waste to landfill and reducing the greenhouse gas emissions by one fifth as well as reducing water consumption by 15 per cent by 2025.

ZURU revealed plans to remove nearly 800 tons of single-use plastic from its Bunch O Balloons line and is committed to transitioning an estimated 13 million plastic polybags to sustainably sourced paper surprise bags across select lines.

UK’s The Independent reported in March 2020 that McDonald’s pledged to remove plastic toys from its children’s meals in an effort to protect the environment in the UK and Ireland. The announcement of the measure comes following a highly-publicized petition led by two schoolgirls calling on the fast food chain to cut plastic from its Happy Meals, which are geared towards children and contain a small toy. We think it’s amazing to read about two youths taking action and making such a difference. They had already convinced Burger King in the UK to eliminate plastic toys from their kids’ meals last year. We understand that similar movements are underway in the U.S. and elsewhere and we hope they succeed.